Aestetic factors

The aesthetic aspects of drinking water include: taste, odor, color, turbidity, salinity, hardness, softness and temperature.

The aesthetics are generally not health-related. However, consumers can easily detect them, so they can have significant effects on perceptions of water quality and acceptability.

These attributes are the source of most complaints to water suppliers and frequently lead consumers to choose home treatment or bottled water.

Pure Water is the right and easy solution for such problems!